Starting again
Can I start a new company after liquidation?
Short answer
In most cases yes. Liquidation does not by itself stop you being a director of another company. Two rules matter: you must not re-use a prohibited name without following the statutory route, and anything the new company acquires from the old one must be bought from the liquidator at a proper value. Get both right and continuing the trade is legitimate.
Am I allowed to be a director again?
Yes, unless you have been disqualified, are subject to a bankruptcy restriction, or a court order says otherwise. Being a director of a company that was liquidated is not itself a bar.
Disqualification follows serious misconduct. If you are worried about specific decisions you took, raise them at the first conversation rather than hoping they will not come up.
What are the rules on re-using the old name?
Where a company goes into insolvent liquidation, its name and any name so similar as to suggest an association become prohibited names for its directors for a defined period. Breaching that carries personal liability for the new company's debts, and can be a criminal offence.
There are statutory exceptions, and they have notice requirements and time limits attached. They are workable, but only if they are dealt with before the new company starts trading, not afterwards.
In short, a director of a company that went into insolvent liquidation cannot normally re-use its name, or a similar one, for five years unless one of the statutory exceptions applies. Read the official guidance: GOV.UK: re-using a company name after insolvency
Can the new company buy the old company's assets?
Yes, from the liquidator, at a proper value supported by independent valuation. Connected-party sales are looked at closely, which is exactly why a robust valuation protects the buyer as well as the creditors.
- Identify precisely what the new company needs: equipment, stock, work in progress, goodwill, contracts.
- Let the liquidator take independent valuation advice.
- Pay a proper price, and document it.
- Expect the sale, and the connection, to be reported to creditors.
What does not transfer automatically?
| Item | Position |
|---|---|
| Customer contracts | Usually need to be novated or re-signed with the new company. |
| Leases | Depend on the landlord and the lease terms. |
| Financed assets | Belong to the finance provider, not the company. A new agreement is normally needed. |
| Licences and registrations | Generally need to be applied for again by the new entity. |
| Employees | Employment law consequences arise and must be handled properly. |

Reviewed by Michael O'Connor, M.A. (Cantab), MABRP
Director and lead adviser. Last reviewed 2026-09-25.
Common questions
Is a phoenix company legal?
Yes, when the assets are bought at a proper value, the name rules are followed and creditors are told. It is not a way to walk away from debt.
How soon can the new company start?
That depends on the liquidation timetable, the assets involved and the name position. It should not start before those are resolved.
Can I keep the same trading style or website?
Only if the name rules allow it and the new company properly acquires whatever it uses. Continuing to use the old company's property without buying it is a common and serious mistake.
Will my bank lend to the new company?
Some lenders will, others will want security or personal guarantees. Plan for tighter terms at first.
Talk it through before you decide anything.
Free, confidential and informal. Michael replies personally, usually the same day.
Clear options for directors under pressure. One adviser, from the first call to the finish.
This page is general information, not legal or financial advice.